Our history involves several years of experience in world-leading academic research and professional sport environments. Therefore, our current practice involves making informed decisions on training application with a unique blend of evidence-based and cutting edge science, shaped by real world applied experience from high-achieving environments.


Our vision is to be leading providers to elite and aspiring athletes and organisations in the U.K. Our roots lie in football and the North West of the U.K., yet our interest is to widen our services to a multitude of sports and levels of play. We strive to work with like minded individuals and organisations, no matter their situation. Therefore, our all-inclusive structure means there are no boundaries to you, the client.


Our philosophy is built on two key foci - individual care and long-term support. With the notion that "nobody is made the same" we pride ourselves on the extreme detail within our individualised approach. Furthermore, with the ever-changing environments of professional sport, we believe that stable support is required for long-term success. Our intimate approach provides great advantages over the generalised model that is held in most organisations. With time constraint barriers, suboptimal athlete to staff ratios, fatigued and conflicting philosophies and cultures, the requirement for a new level of service is necessary.


Relationships underpin success. Our approachable and intimate staff will go above and beyond to assist you on your journey, because we really do care! As coaches and as friends, we spend a great amount of time attempting understand our clients as individuals first. This allows us to identify the best, most sustainable and importantly enjoyable methods to accelerate you towards your athletic potential!

Tom King

Tom King

Owner & Head Coach

Tom is a sports-performance coach with several years of experience working at the highest level of elite football, with an impressive CV including Premier League, Champions League and World Club Cup trophy success with Liverpool Football Club.

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Matt McConville

Matt McConville

Assistant Coach

Matt is an assistant coach for KPI, taking the lead on the KPI Academy! With a multi-sport background and a plethora of coaching experience, Matt brings a wealth of knowledge to the team

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Join our team

Assistant Sports Performance Coach


Part time

An exciting and unique opportunity presents to join the enthusiastic and hungry team at King Performance Ideology limited, as an Assistant Sports Performance Coach! You can click here to view the full job specification.

Sports Performance Coach Intern



You can click here to view the full job specification for this paid internship.


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