Our roots lie deep within professional sport and academic research, both helping to shape and manifest our professional services today.
At King Performance Ideology, the work matters. We train people properly, we think critically, and we hold ourselves to high standards. That applies to coaching, education, and everything behind the scenes.
We are not interested in quick wins or surface level results. We care about long term improvement, clear thinking, and doing the basics well, every day.
Our vision is to be leading providers to elite and aspiring athletes and organisations in the U.K. Our roots lie in football and the North West of the U.K., yet our interest is to widen our services to a multitude of sports and levels of play. We strive to work with like minded individuals and organisations, no matter their situation. Therefore, our all-inclusive structure means there are no boundaries to you, the client.
Our approach is built on two things, individual care and long term support. No two athletes are the same, so detail matters. We work closely, think long term, and stay consistent as demands change.
Compared to the standard model, this means better ratios, clearer thinking, and aligned values. It is a level of support designed for lasting progress, not short term fixes.
but I feel like I’m coming back in a lot better shape in all aspects as a better athlete to be honest
Alex Oxlade-Chamberlain
Beşiktaş J.K.
it’s attention to detail to help me be at my peak physically is elite, while also making every session enjoyable and educational
Caoimhin Kelleher
Liverpool FC and Republic of Ireland
Going there every week makes me feel really confident in my play at my club on a diffrent level. I’ve gotten more flexible, stronger, faster and better with my feet since being at KPI i recommend people go there if there dedicated on getting better for themselves
Daniel Jebbison
AFC Bournemouth
Always working to get me in the best possible shape for the season ahead and continue the work throughout the competitive season.
Tom Brewitt
Swindon Town FC
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dedicated to improve your personal development as an athlete, he's the guy! No stone is left unturned.
Luke Garbutt
Salford City FC
The improvements you get in such a small time as long as you trust and stay consistent is great. I’m now on top of the stat boards which was never really a thing for me so really happy.
Ethan Laird
Birmingham City FC
and throughout this time already I am starting to see the rewards not only off the pitch in the gym but on the pitch in my every day training schedule at the club. His attention to detail is spot on and the time and effort he puts in with his clients couldn’t be better. I look forward to continuing this journey and continue progressing whilst working with Tom!
Matt Hudson
Oldham Athletic
his knowledge is top class and he is always looking to improve which is a big reason why I worked with him. He was very specific with our work and after thorough examination came up with a great training programme on and off the pitch for me to get me in good shape for the new season and to help get rid of some minor injuries I’d been carrying from the last season. Highly recommend to anyone.
Conor Grant
Port Vale FC
He has a deep understanding of how to get individuals to reach their highest levels of performance. I always come back in the the best shape possible!
Kevin Stewart
Ex Liverpool FC
gym sessions with engaging pitch work
Christian Oxlade Chamberlain
Kidderminster Harriers FC
Book a free consultation and get ready to join the KPI family
Work with KPI this Off-Season — either 1:1, in group coaching, or remotely — and take your game to the next level before Pre-Season begins.
